Swedish Mobile Market: Consumer Perceptions of Mobile Services
نویسنده
چکیده
The worldwide market penetration of mobile phones is increasing rapidly and is already challenging fixed telephony in many countries. In addition to rising penetration rates, the role of mobile telephony is also changing. A luxury product in the late 1980s and early 1990s, the turn of the century saw a marked shift in the status of mobile phones.In Scandinavia and most other developed countries the mobile phone is now considered a mass product. This is mainly due to high mobile penetration rates. The penetration of mobile subscribers in Western Europe is 30.3%, while rates as high as 80% are to be found in Sweden.
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